Creating new value with curry made with local Shonan’s wasteful vegetables!

This article is an English version of an ongoing crowdfunding project.

Click here for the funding site.

Thoughts on this project

Thank you very much for visiting our page!!!

I am Ryu Murata, writing this project.

I’m from Zushi City, Kanagawa and now a 3rd year college student in Sophia University. Being a university student, I do some activities at NAMIMATI なみまち.

Before starting this new project, I didn’t have much knowledge on food, so I have gained knowledge through listening to farmers’ and meat processors’ stories and reading a lot of books, and of cause, I’m still learning.

To illustrate How important “Food” is and What “Food” should be in the future to the society, we launched this project.

Much appreciation to the companies and organizations which support us with their goods, venue and foundation and NAMIMATI members, moderating the meetings every week, editing the videos, making the posters, negotiating with companies.

Let’s make this crowdfunding success together! We need YOU visiting our page. I would appreciate if you read at the bottom of the page. Thanks.

Who we are, NAMIMATI なみまち？

We, NAMIMATI なみまち are Generation Z group, composed of mainly university students working on environmental issues and social issues especially SDGs. It is organized from Kamakura, Shonan and has 4 branches and more than 50 members across Kanto, Kansai and Tokai, Japan and Seattle, USA.

The image that social problems are rigid remains, and many young people are not interested in them. Generation Z is familiar with social media and we would send photos that bring a fashionable and fun atmosphere, so that uninterested people would also be interested.

 

 

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Our purpose

 

Even if a company provides sustainable products and services, the cost will be relatively high, and consumers will not see the value in them and will not buy them. Therefore, companies cannot enter the market.

Raising consumer awareness of sustainability

The change in society due to entering the market of companies

 

New Project which connects from Farm to Fork

 

We are going to hold “Sustainable Food Market in Shonan” involved in sustainable “Food.”

 

This is the poster of the first event on Saturday, June 26th below.

・Companies and restaurants in Shonan that are involved in sustainable food will be invited to set up several booths to create a stylish atmosphere like Farmers Markets.

・We will expand the scale. Now, we are planning the first event in June, the second one in August and the third one in October in RIVIERA Zushi Marina.

・A single route will be created at the venue to provide learning and experience of the process from primary industries such as farmers to the sale of products such as curry, using vegetable sales, panels, and videos.

・In order to make this event a reality, we will shoot a variety of videos and make a documentary film.
The film will be screened at CINEMA AMIGO, which also hosts the Zushi Film Festival, and will be a big hit.

・NAMIMATI will be the main store, selling sustainable curry in a food truck at a “asking price”.

Creating the new value by selling the curry “asking price”

We will sell the curry, which contributes to reducing food loss and local production for local consumption, with asking price. Rather than the seller setting the price based solely on production costs, we make consumers think the value including

Production Costs＋Sustainability＋Passion

 

This is what we call creating the new value.

Therefore, we encourage consumers to be aware of environmental issues by inviting them to take an active role in deciding the price.

Sustainable Spice Curry Filled with Plenty of Thoughts and Feelings

STEP 1: Rescuing the Organic Vegetables which would be Thrown Away

We will make the curry with the effective use of Mottainai vegetables like scratched, misshapen, or eaten by insects from KAKIEMON Farm, which is Organic Farm in Fujisawa, Kanagawa without any chemical fertilizers and pesticides.

 

These Photos are taken when we had a harvest experience at KAKIEMON Farm.

(Picture on the left is a radish with cracks and on the right is an overgrown radish.)
(Small carrots thinned out)

STEP2: Making curry pastes from vegetables and authentic Indian spices!

We use the spices from Mr. Bharat Mehta, who is an authentic Indian spice dealer from ANAN Corporation in Gokurakuji, Kamakura. We will offer you a perfect curry paste made from Mottainai vegetables at that moment with a variety of authentic Indian spices supervised Mr. Bharat Mehta.

 

STEP3: Bottling

 

We will bottle this perfect curry paste sponsored by FARM CANNING , which is the bottling company in Zushi, Kanagawa, so we can reserve them for five month and contribute to reducing food loss!

And more, we will put the label, NAMIMATI designed, on and prepare them as one of the return goods.

 

STEP4: Curry with Sustainable Plates and Spoons!

We will serve you the curry with environmentally friendly Japanese Wooden Plates made of lumbers of cedar remnants and thinned woods in Japanese forests from YUFU, NPO Corporation in Kamakura. These Japanese wooden plates will be used sufficiently like the cycle on the picture above.

 

 

 

 

 

 

 

We use the spoons from BALIISM Japan Co., Ltd., which makes sustainable tableware products from Bali Island. Bamboo spoons are made from 100 % natural materials which would be thrown away due to their scratches in the manufacturing process and discoloration.

Our Concept: “From Farm to Fork” originated in EU

We would like to proceed based on the concept of “From Farm to Fork“ announced by the EU on this project! We will contribute to four matters below.

To achieve the concept, “From Farm to Fork,” we will return 20 % of the profit of the curry with asking price at this event,

so that we guarantee primary industries profits.

Contributing to No.2, 12 and 15 of SDGs!

 

2, ZERO HUNGER

Ensure sustainable agriculture and benefit everyone in the process, from primary industry to sales.

・By using vegetables that would normally be thrown away, we ensure a sustainable food production system and practice sustainable agriculture.

 

12, RESPONSIBLE CONSUMPTION AND PRODUCTION

Making effective use of vegetables that would be thrown away and contributing to the reduction of food loss

Awareness that each of us is responsible to environmental problems

・By participating in this event, the customer decides the price of the curry and becomes actively informed and aware of sustainable development and lifestyles in harmony with nature.

 

15, LIFE ON LAND

Using environmentally friendly containers and contributing to the sustainable use of forests

 

・Using them means not only the utilization of forest resources but also the creation of sustainable circulation cycle since used plates are returned to the forests.　Also, by using the spoons that were to be discarded made of bamboos which is a fast-growing plant.

 

Our Goals

1, To Success in This Crowdfunding

We believe that people who agree with the idea of sustainable development and find value in the event will support us. Crowdfunding provides a way for people who’s interested get truly involved. Crowdfunding enables us to create “new value” which consists of “Passion” and “Sustainability”.

 

2, To Sell 300 Meals of Our Curry in All Events

Asking customers know and feel what our curry is about by themselves, we will attract as many customers as possible to get them know and come the events and eat our curry.

 

3, To Propose New Sustainable Value while Making Profits with “Asking Price”

We will know the value of Sustainability and Passion not only production costs in figures. Besides, if we should be in a deficit, it would mean that that is the value of Sustainability and Passion in the public eyes right now.

 

4, To Make and Show a Documentary Film about Sustainable Food

Through this project, we hear the stories of the people who involved in “food” in various ways like farmers, meats processers, we thought we should share these great stories for many people and the best way is movie.

Our Original and Unique Thoughtful Returns

NAMIMATI brand Curry Paste

As above, this curry paste is made from Mottainai organic vegetable which would be thrown away and ANAN spices, and bottled by FARM CANNING. Therefore, we are not sure what kind of Mottaiani vegetables will be. It’s going to be a surprise!! Please understand. Moreover, we deliver it with NAMIMATI unique label sticker, so it’s very special and you can get only in here!

※all curry paste are made with a food manufacturing license.

NAMIMATI Original Stickers, Photo books and Calendars

We designed Stickers, Photo books and Calendars by ourselves. We are usually very particular about designs and photos, so enjoy our NAMIMATI unique goods.

KAMAKURA Japanese Wooden Plates Sets

We prepare Japanese wooden plates from YUFU, NPO Corporation in Kamakura. These are environmentally friendly plates made of lumbers of cedar remnants and thinned woods in Japanese forests.

 

[For companies]

Logo Publication on the Panels and Digital Brochure on the Day of the Events

Your organization or companies’ logo will be displayed as sponsors throughout the whole event.

If you could help us as an Individual supporter, we will post your name if you want.

*For more information about this return, please see “Naming rights, message posting and other similar returns” here https://readyfor.jp/terms_of_service#appendix

Logo Publication and Commercial on a Documentary Movie

As mentioned above, we will be making a documentary movie about this event, and we would like to include your company logo and a 15-second commercial at the beginning or end of the movie. The size of the corporate logo will vary depending on the price.

When you help us as an Individual supporter, we will post your name if you want.

*For more information about this return, please see “Naming rights, message posting and other similar returns” here https://readyfor.jp/terms_of_service#appendix

ZOOM with NAMIMATI Members

Available for purchase by individuals, groups, and companies.

Let’s zoom with us. Topic is free just talking, discussing a project, doing SNS consulting, doing SDGs consulting, etc. Please send us an email and decide a topic beforehand and let us have a zoom session. Since NAMIMATI members are working with a variety of thoughts and feelings, we would like to have a real conversation with you.

For this return, we would like to hold the meeting in August or later, and we would like to decide a date.

Project Proposal and Report

Available for purchase by individuals, groups, and companies.

We will send you a PDF file of the planning document we created for this project, as well as a report of the event that summarizes the number of people who came to the event, the clientele, and how much the event was worth in terms of value.

 

How the funds will be used

The funds raised will be used for the following expenses

Venue fee: ¥240,000

Kitchen car, cooking utensils, decorations, and equipment: ¥400,000

Return fee: ¥150,000

Advertising costs: ¥250,000

Commission fee: ¥160,000

Total: ¥1,200,000

Response to the COVID-19

As the new coronavirus is still spreading, please be aware that there is a possibility of delays in returns.

In addition, we are planning to hold the event after taking sufficient countermeasures against the new coronavirus, but please understand that it may be difficult to hold the event and it may be postponed or cancelled.

In the event that we have to cancel the event, we will use the funds raised for future events. Please understand that this is a very difficult situation.

Supporting Companies

・BICERIN ASIA PACIFIC & MIDDLE EAST CO.,LTD

・ANAN Corporation

・FARM CANNING

・KAKIEMON Farm

・CINEMA AMIGO

・Miurakankobus Corporation

・PURE FARM Corporation

・NPO Organization, YUFU

・THE SUNRISE SHACK

・SHONANA STANDARD Co., Ltd.

・Ishii Zouen Corporation

・BALIISM Japan Co., Ltd.

To Close

Thank you very very very much for reading all the way through!!! We have been spent plenty of time for a half year. However, we cannot complete our project without your help.

 

Can you help us, please?

Click here for the funding site！！

 

 

Members

NAMIMATI CEO   Katsuki Saito

Project leaders      Ryu Murata, Arisa Sato

Project members    Aoi Ota, Erin Kobayashi, Chisaki Sato, Ellen Sugiyama,

Shota Daimon, Hazuki Tekawa, Soshiro Nakai, Ryuta Hamaguchi,

Saki Matsumoto, Kaito Miyazawa, Kaho Wainai, Maho Wada,

Rinka Kawaguchi

 

NAMIMATI Photographers    Haruno Kumaki, Takumi Yamaguchi

 

 

[Project Completion Guidelines]

 

Date and Time

First event: June 26, 2021

Second event: September , 2021 (tentative)

Third event: October 31, 2021 (tentative)

 

Venue

First session: Shonan STANDARD Co,. Ltd. (4-11-17 Higashi Kaigan Minami, Chigasaki City, Kanagawa Prefecture)

Second event: Kayak Inc. (11-8 Onaricho, Kamakura City, Kanagawa Prefecture) (TBD)

Third event: Zushi Marina (5-23-9, Kotsubo, Zushi City, Kanagawa Prefecture) (TBD)

 

 

Organizers

Ryu Murata, NAMIMATI

 

Event Contents

As part of NAMIMATI’s sustainable food event, a marche called “Sustainable Food Market” will be held with companies from Shonan and other areas. NAMIMATI will be one of the stores at this event, selling curry in a kitchen car at a reasonable price. The curry will be made with off-specification vegetables from a farm in Shonan, thus approaching the issue of food loss. By selling sustainable curry at a bargain price, we hope that consumers will see the value of production costs, sustainability, and people’s thoughts, and by asking customers to put a price on their curry, we will encourage consumers to change their mindset and create new values. Based on the EU’s “From Farm to Fork” concept, we will also consider the value chain from primary industry farmers to consumers, and at this event, we will give primary industry farmers cash back for a portion of their sales at the asking price. Through this event, a short documentary film on sustainable food will be made and screened.

 

 

Returns

¥1,500

NAMIMATI Support Course

Thanks mail

 

¥3,000

NAMIMATI Full Support Course

Thanks mail with videos taken and edited by NAMIMATI photographers and editors

※also ¥10,000 and ¥50,000 course

 

¥6,000

Curry Paste Support Course

Thanks mail with videos

NAMIMATI Sustainable Curry Paste

NAMIMATI original sticker

 

¥10,000

Kamakura Japanese Wooden Plates Sets Support Course

Return of ¥6,000 course (thanks mail with video, NAMIMATI sustainable curry paste and NAMIMATI original sticker )

Kamakura Kamakura Japanese Wooden Plates Sets from NPO organization YUFU

two flat dishes the bottom on the pic, a square dish and a round dish

 

¥10,000

NAMIMATI Full Support Course

Thanks mail with videos taken and edited by NAMIMATI photographers and editors

 

¥15,000

Original Photobook Support Course

Return of ¥6,000 course (thanks mail with video, NAMIMATI sustainable curry paste and NAMIMATI original sticker )

NAMIMATI Original Photobook taken and edited by NAMIMATI photographers and editors

 

¥30,000

Original Photo Calendar Support Course

Return of ¥6,000 course (thanks mail with video, NAMIMATI sustainable curry paste and NAMIMATI original sticker )

NAMIMATI original photo calendar

Designed by the photos taken and edited by NAMIMATI photographers and editors

 

¥50,000

NAMIMATI Full Support Course

Return of ¥6,000 course (thanks mail with video, NAMIMATI sustainable curry paste and NAMIMATI original sticker )

Original photobook

Original calendar

Kamakura Japanese wooden plates sets

 

¥50,000

NAMIMATI Full Support Course

Thanks mail with videos taken and edited by NAMIMATI photographers and editors

 

¥60,000

[for companies]

Posting your name as supporting companies on the panels, digital pamphlets and a documentary movie (small size)

 

¥100,000

[for individual / companies]

Posting your name as supporting companies on the panels, digital pamphlets and a documentary movie (big size)

Project Proposal

 

¥100,000

[for individual /companies]

Posting your name as supporting companies on the panels, digital pamphlets and a documentary movie (big size)

Zoom with NAMIMATI members

 

¥150,000

[for individual /companies]

Posting your name as supporting companies on the panels, digital pamphlets and a documentary movie (big size)

Project Proposal and Report

 

¥300,000

[for individual /companies]

Posting your name as supporting companies on the panels, digital pamphlets and a documentary movie (big size)

15 sec Commercial on a documentary movie

Products Promotion

 

 

 

Profile

Ryu Murata, NAMIMATI なみまち

Born and raised in Zushi, Kanagawa

Third year at Science engineering department in Sophia University

20 years old

One of four founders of NAMIMATI

I have been loved the sea and rives at Zushi, hometown since childhood and like fishing, so I often go to the beach as for now.

One of the reasons why I started NAMIMATI activities is that I want to preserve nature in Shonan, which I love because it has not only the sea but also mountains.